How to Make a Pricing Table Online
Learn how to make a pricing table with Tablesmit. Structure prices with headers, currency format, and auto-sum for totals. Tablesmit makes it simple.
Why the pricing table matters more than you think
Learn how to make a pricing table with Tablesmit. A pricing table is not a grid of numbers. It is the moment a potential client makes a decision about whether your work is worth what you are charging.
A table that looks inconsistent — misaligned columns, mixed formatting, numbers with different decimal places — signals carelessness before anyone has read a word. A clean, well-structured pricing table signals that you take your work seriously.
The good news is that building a professional pricing table does not require design skills or a paid tool. It requires the right structure and the right formatting choices.
The anatomy of a good pricing table
Every effective pricing table has the same structure:
| Plan | Price | Included | Support | Best for |
|---|---|---|---|---|
| Starter | £99/mo | 5 users, 10GB | Small teams | |
| Growth | £249/mo | 25 users, 50GB | Priority | Growing businesses |
| Enterprise | £599/mo | Unlimited | Dedicated | Large organisations |
Plan column: Clear tier names. Short, distinct, memorable.
Price column: Formatted as currency, right-aligned, consistent units (all monthly or all annual — never mixed).
Included column: The specific deliverables at each tier. Be precise. "Unlimited users" means something. "More features" means nothing.
Support column: Clients read this carefully. Response time, channel, and priority are all meaningful differences.
Best for column: This is the column that closes deals. Tell the client which tier is for them. Remove their uncertainty.
Building it in Tablesmit
Step 1: Use the Pricing Table template
Open Tablesmit and click Templates in the toolbar. Select Pricing Table. A five-column table generates with the standard pricing structure already in place — Plan, Price, Users, Storage, Support.
Rename the columns to match your specific offering. Click any column header to edit the label.
Step 2: Set column types
Click the type label at the top of your Price column and set it to Currency. This right-aligns all values and applies consistent formatting. If your pricing includes decimal places, they will align correctly across all rows.
Set the Plan column to Text. Set any quantity columns (users, units, seats) to Number.
Step 3: Fill in your tiers
Click any cell to edit. Tab to move to the next cell. Fill in each row from left to right.
Keep pricing language parallel across rows:
- ✓ £99/month · £249/month · £599/month
- ✗ £99/mo · £249 per month · £599
Consistency in language is as important as consistency in formatting. A pricing table where each row describes the same thing in a different way erodes trust.
Step 4: Highlight the recommended tier
If you have a middle tier you want to encourage — and most businesses do — merge the header cell above it and add "Most popular" or "Recommended". Select the cell, use Ctrl+L to left-align or Ctrl+E to centre it.
Alternatively, use the Header colour picker in the sidebar to give the recommended column a slightly different header colour. Subtle visual weight draws the eye without being aggressive.
Step 5: Add a caption
Click the caption field above the table and type the pricing table's context — "Service tiers — 2025" or "Monthly subscription plans". This appears in exports and becomes the filename when you save.
Step 6: Export
For a client proposal: PDF (Ctrl+P). The table exports cleanly — no toolbar, no sidebars, just the pricing information.
For a spreadsheet you will continue editing: Excel (Ctrl+Shift+X). The currency formatting and column structure transfer correctly.
For a document or presentation: PNG — paste directly into Word, Google Docs, or PowerPoint.
Common pricing table mistakes
Too many tiers. Three is the standard. Four is acceptable. Five makes clients feel they are choosing a mobile phone contract, not hiring a professional.
Vague inclusions. "Advanced features" is not an inclusion. "Automated monthly reports" is. Be specific.
No recommendation. A pricing table without a highlighted recommended tier forces the client to make a choice with no guidance. Most will choose the cheapest option. Give them permission to choose the middle.
Inconsistent currency formatting. Some rows with decimals, some without. Some with currency symbols, some without. Tablesmit's Currency column type handles this — every cell formats the same way.
Exporting as a screenshot. Screenshots are blurry in PDFs and unreadable when zoomed. Export as PDF or PNG from Tablesmit — the output is crisp at any size.
Your pricing table is the last thing a client reads before deciding whether to reply to your proposal. Build it properly in Tablesmit — it takes less time than you think and the difference is visible.
Try Tablesmit for yourself — free, no signup required.
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